What is SEO (Search Engine Optimization)?
Many businesses fail to understand the importance of maintaining an active presence online. The saying “If you build it, they will come” holds no value in today’s competitive market. If you’re not currently investing in a dynamic Internet marketing plan that aims to set your business ahead of the pack, you’ve already waited too long. Your competition has already built a website, and developed a custom content plan and a social marketing strategy. And guess what? They’re the ones driving leads and growing sales.
Cinch IT provides the latest techniques and best practices to improve your Internet presence, reach your target audience, convert sales, and increase your search engine rankings. We understand that there is no “one size fits all” approach to Internet marketing. Because of this, we take the time to get to know you and your business on a personal level. A consultation with Cinch IT will take into account your industry, business values, competition, and target audience’s behavior to ensure you have the most effective strategies in place. We help companies in all industries, both locally and around the globe, overcome their competition by providing them with a strong Internet marketing plan and measurable success.
SO WHAT ARE YOU GOING TO DO TO GET BACK IN THE GAME?
THE CINCH IT PROCESS
The Cinch IT process does not start and end with building a website. We begin with researching your company to get a full understanding of your business and your competition. We then put an online marking strategy in place to meet your company needs.
Cinch IT takes the time to get to know your business and its goals. Who is your target audience? What image do you want to portray to them? Establishing your company’s brand will play a major role in the direction and execution of your online marketing strategy.
Knowing what you’re up against is critical to your company’s success. Cinch IT will research your industry and competitors to determine the best Internet marketing strategy for you, keeping your business ahead of the game.
We start off by analyzing the function of your website. We may need to restructure and optimize the site for better search results, function, and visual appeal for the visitor experience.
First, Cinch IT will develop content for your website based on keywords that your target audience uses to search for your products and services. We will then develop an ongoing content strategy to help you engage existing and potential clients. This strategy will be a combination of blogging, social media management, and email marketing custom tailored for your business’ needs and budget.
CUSTOM CONTENT DEVELOPMENT
All website content will be written by our team and developed for your individual business. Content will be developed describing the services or products you offer. Your website will be written in a natural voice and built with appropriate keyword usage.
Cinch IT will write blogs that are in line with your business voice and brand identity. We will research current industry news or supplied topics for writing blogs that will help generate traffic to your site. Our team will also research the appropriate keywords and phrases to include in blogs to better your search engine ranking. We will post these blogs on a daily, weekly or bi-weekly basis then re-purpose the content among social media sites.
Our team will write compelling press releases to send to local and national media to announce the newsworthy accomplishments of the company.
Custom content will be developed for email newsletters to keep customers informed of product releases, services, specials and any other relevant information. Email newsletters will be concise and visually compelling.
Cinch IT will develop social posts hourly, daily or weekly based upon your business needs. Many blog posts are re-purposed in social posts. These posts will contain proper links, tags, titles, and images for site ranking. Additional posts will be created and written to encourage interaction.